You’ve heard the news: new generic top-level domains (gTLDs) are coming this year. We’re all familiar with top-level domain extensions like .com, .gov, and .edu, but what will happen when thousands of new gTLDs like .nfl and .nyc make their way to the net? How will Google reward these new domains in ranking and how will strategies for search engine optimization adapt?
The answer across the industry is a resounding “we don’t know.” Google maintains that it will first wait to see how users react to the new gTLDs. If the domains become important to users, then they will also become more important in ranking algorithms.
At Black Tie Digital Marketing, we’re monitoring the industry and watching for evidence of how these new gTLDs will affect search engine optimization strategies for our clients in 2014. As your Melbourne digital marketing agency, we’re committed to ensuring your brand grows online even as search engine optimization strategies continually shift to meeting the demands of growing competition online and the shifting architecture of the web.